Your expertise deserves a predictable pipeline.
I build growth systems for expertise-led firms that have no marketing infrastructure and depend entirely on the founder to bring in business.
I talk to expertise-led firms every week, and the story is always the same.
The work is excellent. Clients stay forever. Results are real, but pipeline is dry.
There’s no clear positioning. No demand generation system. No sustainable distribution. Just the founder’s network, hustle, and hope.
That works until you want to take a vacation. Until referrals slow down. Until you realize the business can’t grow beyond your personal capacity. Until a bigger firm with worse expertise but better marketing steals the deal because they showed up first and sounded more credible.
I’m Gui D’Emidio. Fractional CMO & Growth Partner based in Orlando, FL.
Father of two. I ride motorcycles, burn garlic regularly, and never miss an F1 race. I proudly built a business that runs on my terms, not my calendar.
About Me
I work with B2B expertise-led firms — consultants, financial services, advisory practices, professional service companies — that are tired of being the best-kept secret in their market.
I’ve been inside the marketing function of established companies for years, not as an advisor who drops a strategy and disappears, but as the person who builds the machine and makes it run.
I build the infrastructure layer between your expertise and your pipeline: the positioning, the demand generation system, and the distribution engine.
What I Offer
You come out the other side with qualified conversations on your calendar, premium pricing that sticks, and a pipeline that doesn't depend on referrals or hustle.
01.
Strategic Growth Sprints
Focused, time-bound engagements for B2B services firms that need to solve a specific problem fast.
This is a hands-on guided implementation designed to clarify positioning, sharpen authority, and install client acquisition systems that change how the market perceives your firm and how you generate pipeline.
We work inside a defined sprint to eliminate ambiguity, create strategic clarity, and move you out of commoditized, price-pressured territory into a position of leverage, differentiation, and demand.
02.
Fractional CMO & Growth Partner
Done-For-You Growth Leadership.
I step in as your fractional CMO to lead or build your team, or as a Growth Partner bringing my own elite crew to work shoulder-to-shoulder with you, to architect and deploy a custom revenue growth infrastructure built around your business, your market, and your goals through high-leverage strategy and execution. I only take one engagement per quarter.
03.
Consulting & Advisory
Ideal for companies with established in-house teams in need of a strategic thinking partner and guidance.
I operate from the sidelines, helping you pressure-test decisions, refine firm-level positioning, and navigate inflection points in client acquisition, credibility, pricing, and growth direction. This is perspective at the right altitude, so your firm stays aligned with the category you’re building and avoids drifting back into interchangeable, hard-to-defend service offerings.
This Is Not for Every Company.
Who is this for
I work with Founders, Owners, and CEOs of B2B professional and financial services companies between $1M and $5M in annual revenue.
Requirements
You’ve built real expertise, a proven offer, and already have happy clients, your business is established but stuck. The pipeline is fragile. The marketing is either nonexistent or underperforming
What You Want
Not a marketing plan. Not a brand refresh. Not a content calendar you'll abandon in three weeks. You want infrastructure. Systems that run, generate pipeline, and compound whether the founder is in the room or not.
I build the infrastructure layer between your expertise and your pipeline — the positioning, the demand generation system, and the distribution engine.
Gui D'Emidio, Growth Partner & Fractional CMO
Partner With Me.
Whether you’re trying to scale, delegate your marketing operations, or need a partner to help you grow on your terms, I’d love to hear your story and see if I can help.