The Exit-Able™ Manifesto
I built a business that didn’t need me. Not to sell it, just to finally breathe.
I'm Gui D'Emidio
I fix revenue problems and invest in founder-led B2B companies.
I used to be the bottleneck, the proud “Chief Rainmaker Officer”, until I realized everything was tied to my soul. It felt like everything I’d built over the years would fall apart if I stepped away for a week or two. So I made myself exit-able… even though I never wanted to sell my company.
When I missed the first day of Disney with my kids to babysit a deal, I realized I didn’t own a company. The company owned me. And right there I knew I had to change it.
The Exit-Able™ Manifesto
I’m not building a startup.
I’m not chasing headlines or funding rounds.
I’m building a business that works even when I’m not in the room.
Because I’ve been the bottleneck.
I’ve been the top rep, the closers’ crutch, the heartbeat of every deal.
And I was proud of it, until I took my kids to Disney.
They were playing at the park. I was stuck in the hotel.
Why?
Because a deal needed babysitting, and if I let it fall through, so would the entire month.
That’s when it hit me:
If I couldn’t step away for one day without risking revenue, I didn’t own a business, I was the business.
Investors could see it too.
They wouldn’t touch the deal.
Too dependent on me.
Too risky.
So I made a decision:
No more deals that only close if I’m the one in the room.
No more growth that depends on my calendar.
No more pretending this was scalable.
I burned time. I lost money. I rebuilt the whole engine.
But I replaced hustle with systems.
And took my company from $100k to $400k MRR.
And I never sold it, because I didn’t want to.
I just wanted the option.
That’s what Exit-Able™ means.
It means freedom.
It means control.
It means building something that works without you.
A founder life on your terms.
Now I help other founders do the same.
Not with fluff or funnel hacks,
but with the system I used to fire myself as the #1 revenue driver.
Because if your company can’t grow without you,
it’s not a business.
It’s a trap.
Let’s fix that.